This project gathers a selection of social media posts and grid layouts developed for different brands across various industries. The main focus was to maintain each brand’s identity and ensure visual consistency throughout their digital platforms. From concept to execution, the goal was to create engaging and cohesive content that strengthens brand presence and communication online.
CLIENT COMPANY
Multiple brands - Vila Vita Parc, Confeitaria Nacional, Único Restaurant, Vera Santos, Clan
SOFTWARE & PLATFORMS
Adobe Illustrator
Adobe Photoshop
Social Media Platforms - Instagram, Facebook, Linkedin
YEAR
2021 - 2025
EXPERTISE
Content Creation
Grid & Feed Design
Brand Identity Adaptation
Visual Consistency Across Platforms
Creative Direction for Social Media
Engagement-Oriented Design
Social Media Design
ROLE
Graphic & Social Media Designer
SEGMENT
Social Media Design & Digital Presence
CLAN
Human Resources Company
For Clan, a Human Resources company, the challenge was to translate its vibrant identity into consistent and engaging content across Instagram, Facebook, and LinkedIn. A monthly content plan was created, including posts and reels with themes ranging from candidate tips and job fair announcements to company milestones and special dates.
The visual approach relied on a youthful and dynamic color palette aligned with Clan’s brand identity, ensuring coherence while fostering recognition and connection with its audience.
PURAMENTE | VERA SANTOS
Wellness & Body Treatments Company
For Puramente, a wellness and body treatments clinic based in the Algarve, the focus was on translating its identity into consistent and inspiring content for Instagram and Facebook. A monthly content plan was developed covering a variety of themes, including general and specific services, featured products, inspirational quotes, client testimonials, practical tips, and seasonal celebrations.
The posts were designed to reinforce brand coherence across platforms while engaging the local community and highlighting the clinic’s commitment to well-being.
ÚNICO
Restaurant
For Único, a Lisbon-based restaurant recognized for the inclusivity embedded in its customer service, monthly content plans were developed for Facebook and Instagram. The visual strategy focused on highlighting photography as the main element while ensuring color consistency aligned with the restaurant’s identity. To complement this, subtle graphic elements were introduced across posts, adding a distinctive and cohesive touch to the overall feed.
CONFEITARIA NACIONAL
Pastry Historic Shop
For Confeitaria Nacional, an iconic symbol of Lisbon known for its tradition and unique atmosphere, monthly content plans were developed for Facebook and Instagram. The visual strategy focused on preserving the brand’s heritage while bringing a cohesive and engaging presence to its digital platforms. Photography was highlighted as the main element, complemented by subtle graphic details that reinforced the timeless identity of this historic pastry shop.
VILA VITA PARC
Resort
For Vila Vita Parc, a five-star Algarve resort located in Porches, the focus was on creating social media content that promoted both internal and external events. From exclusive restaurant experiences to cultural and leisure activities within the resort, each piece was adapted to highlight the sophistication and diversity of Vila Vita Parc’s offerings.
Visual materials were designed and tailored for Facebook, Instagram, and LinkedIn, ensuring consistency across platforms while reinforcing the resort’s premium identity.