Beachy Peachy is the identity and beverage created by the VILA VITA Parc Food & Beverage team in collaboration with Faro-based brand Verso Cocktails. The product was developed to be sold exclusively at the Praia Dourada restaurant, as part of this special partnership.
CLIENT COMPANY
Verso Cocktails x Praia Dourada,
Vila Vita Parc, Portugal
YEAR
2022
SEGMENT
Graphic Design & Packaging
ROLE
Graphic Designer
EXPERTISE
Packaging Design
Label Design
Brand Collaboration
Visual Communication
Packaging Design Project
SOFTWARE & PLATFORMS
Adobe Illustrator
Adobe Photoshop
PROJECT OVERVIEW
The project focused on creating a visual identity that captured the aromas and flavors of the drink, reflecting its fresh and summery essence. This concept was applied to the can label design, ensuring packaging that was visually appealing, aligned with the restaurant’s gastronomic offering, and consistent with Vila Vita Parc’s premium brand experience.
VISUAL DIRECTION
Hugo Serôdio
MIXOLOGIST
Joaquim Veras